MA

Marie-Josée ANDRIEU

Summary

My career has been shaped by curiosity, international exposure and a strong interest in how organizations grow beyond borders. I’ve built my professional path across business, government and international institutions, working at the crossroads of investment, trade and public funding. From Norway to the United States and the European Union, I’ve consistently focused on translating complex environments into actionable strategies. I began in international investment at Innovation Norway, supporting exporters expanding across Europe, before joining DG Tresor/French Ministry of Economy and Finance, where I worked on transatlantic economic relations and major trade initiatives with the United States and Canada (TTIP and CETA). At SelectUSA, I led investment promotion activities across France, Belgium, the Netherlands and Luxembourg, overseeing 400+ projects establishing operations in the U.S., including innovative startups seeking growth capital. This experience sparked my passion for Innovation and supporting deep-tech startups through mentoring, coaching, masterclasses, and my involvement with French Tech, Incubators, and especially the European Commission: first as an expert with the EIC Accelerator, then working with the Directorate-General for Research and Innovation on designing new funding tools. More recently, I’ve coordinated multi-country strategies in the Energy and Digital sectors, aligning national and EU-level stakeholders around shared objectives. ???? Mediterranean roots (Toulon and Corsica), global mindset. I’m at my best where Strategy, Execution and International Ecosystems meet.

Professional experiences

Partner, market development france

The Triana Group, Inc.

Since 2. january 2026

Global head of public funding and subsidies

newcleo

From January 2025 to December 2025

•Researched and targeted country-specific public funding, in key markets (France, Italy and UK)
•Maximized revenue opportunity via publicly available grants, funds and subsidies
•Coordinated the application process to the Innovation Fund and to additional Calls for Projects (ESDR, HE, MSCA, France 2030/BPI, France 2030/iDemo)
•Participated in the SMR Alliance working group on “Financing the nuclear sector”

Board member

HEC Alumni

Since 2. june 2024

Elected for a 3 years mandate: strategic thinking and action plan for HEC Ventures, HEC MBA and EMBA engagement and HEC Talents.

Board member - fund raising

La French Tech Brussels

Since 2. september 2022

- "European Digital Sovereignty day" (500 participants): organized the pitch startups competition (20 startups, 2 jurys pool, a Prize ceremony)
- Participated in discussions and working groups with Business France, the French Embassy in Belgium, Beci and the French Chamber of Commerce in Belgium
- Key Note speaker : " Public Funding in EU for startups and scale-ups"

Senior advisor innovation policy and access to finance

European Commission

From January 2022 to December 2024

•Participated in the drafting and update of main EU R&I programs under Horizon Europe: European Innovation Council (EIC) and European Innovation Ecosystems (EIE): iCapital of Innovation award; European Startups Scoreboard; Startup Europe.
•Participated in the design of new financing tools (grants, loans, blended finance) to accelerate the scaling-up of deep tech startups
•Managed the engagement of stakeholders (companies, MS officials and representatives, universities, investors) in the implementation of the New European Innovation Agenda’s action plan through events and working groups (Employees Stock Options working group of the EIC Forum)
•Participated in the implementation of the outreach engagement strategy of the New European Innovation Agenda (NEIA) and in the 25 core actions to be implemented: delivered keynote speeches to R&I stakeholders, in France and Belgium.
•Participated in the launch of a survey on “Re-location of European companies to the United States”.

Chief business officer, senior advisor international expansion

AYNFG™ - All You Need for Growth™

From January 2018 to December 2021

AYNFG™ focus is on legal and financial advice to ambitious entrepreneurs and C-Level executives worldwide.
• Set Up the International Development practice, focusing on the development of clients in Northern America (USA/Canada)
• Executed business development and sales missions around a 360° business approach. Developped Trade and FDI missions for U.S. states (Virginia and Florida)

Head of market development for financial services, france

JobsOhio

From January 2018 to December 2023

•Set-up a strategic partnership with FINANCE INNOVATION cluster
•Organized Learning Expeditions and Business Development trips to Ohio for Fintechs and Insurtechs: managed B2B meetings with top U.S. banks and insurance companies (Grange insurance, Huntington, General American Insurance Group) and VCs.
•Participated in MONEY 2020 EUROPE (Amsterdam) to develop Ohio's visibility in Europe.

Head of market development and partnerships, france

FACC-NY | French American Chamber of Commerce - New York

From January 2018 to December 2022

•Promoted the Exchange Visitor Program (J-1 visa) to Business schools (HEC, Essec, ESCP, SciencesPo, Essca), Engineering schools (X, Centrale, Telecoms) and Universities (Dauphine, American University)
•Represented FACC New York at Salon de l’Etudiant, International Forum Paris Dauphine and Essec Luxury MBA events.
•Organized Learning Expeditions (Luxury, Fashion, Sustainable Development) to New York City for companies and students
•Managed the Serge Bellanger's scholarship selection process for the FACC Foundation: 12 awardees of $ 10,000 each from Top business schools.

Senior advisor - international business development

All You Need for Growth , Paris

From January 2018 to Today

Expert evaluator eic accelerator - horizon europe

European Commission

From January 2016 to December 2021

Expert Evaluator at EISMEA (European Innovation Council and SMEs Executive Agency) for ICT Open Disruptive Innovation (AI, Cyber-Security, Machine Learning and e-Commerce) - EIC Accelerator and FTI - Horizon 2020. Evaluation of funding proposals for high growth European Start Ups and SME's for Blended Finance: Grants up to EUR 2.5M and Equity up to EUR 15 M.

Select usa - head of foreign direct investment france, belgium and the netherlands

U.S. Department of Commerce

From January 2015 to December 2019

•Active facilitator of FDI into the U.S: mapping, prospecting and recruiting foreign investors from France and Benelux: I have advised more than 450 companies with FDI plans into the U.S. (greenfield, daughter company, M&A).
•Built strategic alliances and set up partnerships to raise funds for Top events (SelectUSA Investment Summit, 4th of July reception).
•Managed Business Development and Marketing strategies within the Region; designed yearly strategic business plans and budgets.
•Managed and organized events (conference, seminars, roadshows, trade exhibitions) to promote SELECT USA in the region (Paris Air Show, CES , Viva Technology, “Fast Track to the U.S” with CCI- IDF, Web Summit, etc.
•Keynote Speaker to represent SelectUSA and enhance visibility (OCDE, AmCham, CCI Paris Ile de France, European Commission Innovators Summit, Unesco).
•Set up partnerships with French Economic Business Development Organizations (Business France, CCI, CR Ile de France, clusters, incubators/accelerators) and the Council of American States in Europe (CASE).

Head of bilateral affairs usa, canada and the caribbean - dg tresor

Direction générale du Trésor

From January 2012 to December 2015

Covering such a huge area was an awesome challenge (I supervised and coordinated the area’s French economic local offices network: 10 offices and 52 people) but with a lot of rewards and achievements!
• Trade agreements: I have followed up the discussions and negotiations of TTIP (Transatlantic Trade and Investment Partnership) and CETA (Canada Comprehensive Economic Trade Agreement)
• Bilateral Commercial and Economic Dialogue France/U.S.: I have set up the first discussions between 2 main administrations: Bercy (Directorate of the Treasury) and the U.S. Department of Commerce
• State visits of French President to the U.S. and Canada: I have prepared the briefing papers in collaboration with Cabinet members and selected participants to the French delegation (>100 companies, Fortune 500 and C++ level). Launch of the “French Tech” Hub in San Francisco.
• Attracting FDI into Cuba: followed up the negotiations with Coface/BPI insurance policy and set up working groups within Tourism and Renewable Energies.
• Partnerships with Quebec: I have set up working groups (Electric Transports and Social Entrepreneurship) during Pierre Moscovici/Pauline Marois tenures
• Assessment of projects: ICT, Renewable Energies and Utilities. Looking for public funding (loans, grants), in co-ordination with development banks/institutions (IADB, World Bank) within the Caribbean area (Haiti, Dominican Republic, Jamaica, Cuba, Trinidad and Tobago)

Chief operating officer / executive director france

Branch Group AS

From January 2008 to December 2011

- Setting up of Branch Services's franchise in France: proposed a wide range of Internationalisation services such as Export and Sales outsourcing, Agent and Distributor search and Market Surveys).
- Managed Operations (Lead generation, Project Management, Staffing of consultants, Budget planning etc.).Main projects within ICT, Life sciences, and FMCG / Cosmetics.

Marketing and sales director / export director

Innovation Norway

From January 2000 to December 2004

- Increased turnover +20%
- Project Management: Market Survey, Agent and Distributor search, Recruitment of local MD
- Clients: Large corporations, SMEs and start-ups
- Brands: 20 minutes, Ekornes, Norway Royal Salmon, Helly Hansen, Det Norsk Veritas, Aker, Hag, Halvard Leroy, Yara, Stepstone etc.

Deputy managing director france and southern europe / chief operating officer (coo)

Innovation Norway

From January 1998 to December 2008

Innovation Norway is an Economic Development agency assisting Norwegian companies to export and to internationalize. During 10 years, I developed the Norwegian presence in France and then Southern Europe within ICT (software and hardware), Clean Energies, FMCG (seafood, mineral water, pastries, sweets) and Defense (offset contrats regarding helicopters).

•Full P&L responsibility for France and Southern Europe (Spain, Portugal, Italy and Greece)
•Managed several critical areas of Operations: Business Development and Sales, Strategic Partnerships, Budget Planning and Human Resources (recruitment, payroll, training, implementation of the 35 hours labor agreement for the French team).
•Managed a team of 25 in a matrix environment.

Senior director project management

Innovation Norway

From January 1998 to December 2000

- Managed projects leading multi-functional and multi-cultural teams (up to 4 different nationalities) in domains that included market surveys, clients, and partner’s identification, marketing strategies definition, distribution strategy design, channel/brand identification, products promotion/launches, joint venture set up, and hiring/ training.
- Recruited General Manager of Norwegian daughter companies in France.

Additionals trainings

Trium Global Executive MBA

HEC - Strategie et Marketing

2006 à 2008

Trium Global Executive MBA

NYU Stern school of business - Corporate Finance

2006 à Today

Trium Global Executive MBA

London School of Economics and Political Sciences - Affaires Internationales

2006 à 2008

Master

ESCP-Europe - Audit et Conseil

1991 à 1992

Associations

French Tech Brussels

https://frenchtech-brussels.com

Board member

Degree

SUP DE LUXE – MBA Luxury Brand Marketing and International Management – 1994

Languages

Français - Langue maternelle

Anglais - Courant

Espagnol - Courant

Italien - Technique