Galder FERNANDEZ AREGO

As the person in charge of the Marketing and Communication activities for Gogoa Mobility Robots — a pioneering Med-Tech powerhouse dedicated to pushing the boundaries of innovation in robotic exoskeletons and revolutionary neurorehabilitation therapies— and its spin-offs, Cyber Human Systems & Levier, I am responsible for:

• Growing the company's reputation in the market and expanding its appeal to a larger audience.
• Crafting a differentiation strategy to set the brands apart.
• Providing creative direction for the image and communication of the brands.
• Analyzing market trends to identify new opportunities and challenges.
• Developing effective marketing and social media strategies.
• Designing impactful promotional campaigns.
• Applying a data-driven approach to decision-making.
• Writing compelling press releases.
• Managing social media platforms and creating engaging copy.

https://www.gogoa.eu/
https://www.cyberhs.eu/
https://www.levier.eu/

Programme specialised in action training, acquiring the necessary skills and knowledge for retail management, forming a 360º vision of Massimo Dutti brand (Inditex group).

• Built knowledge in products, textiles, and fashion.
• Studied business reports, commercial analysis & decision making.
• Analysed commercial processes and KPI monitoring.
• Explored budget management & product and stock ordering.
• Supported in team management.
• Completed courses in RFID technology, operations, style advice, and cash register.
• Executed visual merchandising and shop image coordination activities.

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Massimo Dutti (Inditex Group) was founded in 1985 and acquired by Inditex in 1991. Today it has more than 670 shops in more than 75 countries.

In its origins, the brand focused on men's fashion. From 1992 onwards, it began to launch women's fashion in all its dimensions: from the most urban to the most simple lines. As a result, Massimo Dutti consolidated its position at all levels as a growing group, nationally and internationally, with a workforce exceeding 9,000 employees.

https://www.massimodutti.com/

• Performed the marketing & communication activities including forecasts, new products launch, advertisements, storytelling, 360 campaigns, and promotions.
• Managed and planned social media strategies on Instagram, increasing followers by 28.6 % by defining the content that works for the brand's audience.
• Created content for social media & designed the catalogs of the FW22 collections.
• Supported the first collection of Alhan (a new eco-brand line) selling 3000 items to multi-brand stores after detecting the need for clothing made with eco-responsible textiles. [https://alhan-northconcept.com/]
• Assisted the creative director with the product development of Alhan, sourcing suppliers and samples, and communicating directly with the production partner making use of PLM.
• Wrote all product descriptions for the three brands making use of PLM and PrestaShop.

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The designer Mercedes de Miguel founded her womenswear fashion house in 1989 and since then she has run her two significant brands: M de Miguel and Poupée Chic. Both are present in different countries such as Spain, Kuwait, Lebanon, the United Kingdom, Portugal, Mexico, and Greece. This prestigious brand has been present in different fashion shows in different cities such as Madrid, Barcelona, and Paris.

https://mercedesdemiguel.com/

ALHAN is a womenswear fashion house focused on sustainability, slow fashion, and eco-materials. When talking about ALHAN, we mean style, know-how, and silhouettes that elevate the body and highlight natural beauty. We talk about fashion, sustainability, nature, and naturalness, because quantity is no longer enough, now we prefer quality.

https://alhan-northconcept.com/

• Managed the Levier start-up setup and launch.
• Directed the Levier branding strategy by designing all the identity guidelines.
• Designed and developed ski equipment including a ski exoskeleton achieving a finalist position in the Good Design Awards (Tokyo 2019).
• Registered the patent of the ski exoskeleton (also in EUIPO).
• Launched and marketed the products obtaining first sales in 2020 by performing all related activities including event design & management, press releases, PR, and media management (TV, radio, press, digital media).
• Obtained the most promising company award by ABSG & HYPE virtual acceleration.

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Gogoa is a startup that designs and develops exoskeletons to improve people's quality of life. First European company to obtain CE marking for the HANK exoskeleton for lower limb rehabilitation.

https://www.gogoa.eu/
https://www.cyberhs.eu/
https://www.levier.eu/
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https://www.movexbilbao.com/
https://www.onbideratu.org/