Lisa ONO

• Consult luxury brands [Baccarat, Möet & Chandon, Möet Hennesy, Mercier] to research trends on cultural movements, targeting studies by providing strategies.
• Strategize on how to market to the new social and cultural movements in Japan and USA by identifying and collaborating with emerging talent and spearheading guidance on execution.
• Collaborate with internal teams to drive artistic direction, brand positioning guidelines, and action plans to establish and inspire the lifestyle and mindset of the target audience; resulting in execution of new campaigns.
• Identify current trends and movements by determining target audiences; appeal to them by creating a moodboard, lifestyle, values, and drivers for trendsetters, movers and followers.
• Translate current trends into an action plan by identifying the mindset of target audiences; create a new artistic direction based on appeal to execute results and identify brand ambassadors and key opinion leaders.

• Implemented project management software to implement a standard creative brief to support the marketing team's creative production process to design and execute marketing campaigns across all their platforms - emails, social, and web.
• Collaborated with cross-functional teams to strategize campaign’s launch to the drop for sales; created projects, assigned the team, and initiated the workflow and approval process for final delivery.
• Coordinated with the product team in the timeline development of product, partnerships, and all feedback regarding crisis management.
• Oversaw all projects in the pipeline, intake of creative requests, and negotiated timelines for 100 projects at a time.
• Drove channel roadmap development and growth primarily through email on Klaviyo to coordinate with marketing teams, which became 70% of the company’s revenue channel; executed on email marketing campaigns that sold-out largest NFT Avatar/PFP release ever (100k supply) with "The Matrix Avatars" and drove demand to sell through 5x's the supply of Game of Thrones release during recent market downturn. Additionally, broke ground during Shark Week by airing first-ever NFT giveaway on primetime TV, resulting in over 85k NFTs claimed and 36k new accounts created, generating significant revenue for the company.
• Built integrations to support data-driven decisions from reports on open rates, click through rates, and traffic; ensured the final execution of strategic omni-channel programs.
• Guided the marketing team’s objectives and key results (OKR) process through measurable goals and tasks and managed monthly progress tracking as part of the performance goals and reviews for team members to support the company's vision and mission as an eco-friendly, NFT-focused social media platform.

• Designed and launched new project management software, achieving improved workflow efficiency by owning responsibility for all operational management, including budget management, human resources and legal management, culture building, and leading the creative production team.
• Led organizational and staffing strategy for growth of marketing team from 13 to 50 members; created performance management and succession planning strategies; recruited, interviewed, and hired freelance and full-time creative staff and owned responsibility for onboarding and culture building initiatives.
• Managed $60M in budgets for CMO, overseeing every aspect of annual budgeting process and conducting daily/monthly operational analysis; controlled expenses for Creative Studio, Digital Studio, Data & Analytics Studio, CMO Office, NYC marketing department, and field marketing budgets across US; worked with regional VPs of Marketing to analyze monthly variances and drive profit while aligning with corporate accounting.
• Negotiated contracts with vendors to ensure quality work from data and analytics measurements and appropriate return of investment (ROI).
• Owned responsibility for business strategy, creative operations, and general management of a marketing organization with a $60M operational budget across the United States.
• Led production department to execute 360 campaigns and brand experiences across the portfolio; oversaw creative deliverables and seamless coordination with internal teams and performed research, developed proposals and budgets, sourced vendors and partners, and managed daily execution.
• Fostered a high performance culture of collaboration, efficiency, recognition, and innovation through comprehensive training, coaching and feedback.

• Hired, trained, and developed a team of 20 talented members; creating the labor cost budget, partnering with creative recruiters, writing job descriptions, and assisting members with performance.
• Served as a liaison between human resources, IT, legal, and finance departments.
• Led operations to support major projects in a design studio environment; supported team on brand strategy collaboration, creative execution, and workflow systems to spearhead definition of place making, art direction and branding for various master planned communities and hospitality/entertainment brands, including NYC Seaport District and Pier 17, Ward Village Master Planned Community (Hawaii), Summerlin Master Planned Community (Las Vegas), Columbia (Maryland) Master Planned Community, The Woodlands Resort (Texas).
• Designed and launched a new, more user-friendly platform to create monthly reports for senior executives to present creative work, organizational chart and staff changes, departmental budgets and annual forecast, and key growth and focus areas.
• Designed and implemented project management software programs for creative processes, time tracking and resource allocations, and management strategies to ensure efficient workflow.
• Fostered an innovative environment through creating culture-building initiatives including gallery tours, speaking engagements, off-site events, and creative workshops.

Ceci New York is a luxury design Studio pioneering the transformation of the age-old industry of invitation design by creating unexpected, never-before-seen, statement-making products.

• Managed all team members involved in the company’s weekly digital content magazine for photoshoot productions, interviews, events, and staff outings; collaborated with the copywriter, a team of 15 graphic designers, the managing director, and the founder on approvals of all creative direction and styling.
• Spearheaded the management and marketing of the company's weekly digital content magazine with zero budget; grew the company’s social media presence to 20K+ followers by producing the magazine with brands, stylists, photographers, makeup artists, and all collaborators of the issue.
• Managed and curated all content across the internet and social media channels; increased brand presence, new client engagement, and client loyalty.
• Analyzed user data to strategize and implement the most effective marketing through social media metrics.
• Collaborated closely with the founder to provide unparalleled luxury design services to global and New York City clients.
• Partnered with luxury brands on-set for promotional opportunities about the concept of the upcoming magazine issue; curated the creative direction through collaboration of these brands.
• Conducted interviews for the magazine with entrepreneurs in the luxury sector, designers, event planners, chefs, producers, and the world’s elite clients.
• Sourced stylists, makeup artists, designers, brands, venues, and products to collaborate on all photoshoots.

• Strengthened daily operations and administrative functions by supporting and collaborating with production management team to assist executive producer and high end celebrity fashion photographers.
• Directly managed 3 production interns to perform tasks such as catering, organizing sets, delivering items, and creating call sheets.
• Directly communicated with all clients, photographers, fashion designers, and celebrities by managing bookings and interns, scheduling, on-set managing; resolved issues with communication with the model’s agents.
• Managed talent casting to scout modeling talent, curated hair and makeup artists, stylists, photographers, and production for luxury fashion advertising campaigns and magazine cover shoots from concept to execution.