Situation professionnelle
Souhait professionnel
Résumé
Having just graduated from a Bachelor's degree in luxury marketing at the Sup de Luxe institute, I joined the MBA luxury marketing and international management programme at the same institute last September.
As part of this MBA, I joined Parfums de Marly and Initio Parfums Privés on a two-year work-linked placement as a Press and Public Relations Assistant.
My professional and associative experience :
- Assistant Showroom Manager at Ralph Lauren (Paris head office) : management of the various press showrooms, organisation of shopping with the designers (dispatch and return), fitting sessions with talents for external and/or internal events, etc.
- Assistant marketing coordinator at Printemps Deauville : organisation and management of events for our customers and employees, management of the Instagram account reserved for our employees, creation of network news for Printemps head office.
- Customer service assistant at Printemps de Parly 2 : I was able to continue my training in customer relations, by managing disputes, providing information about the loyalty programme and generally managing the service (refunds, exchanges, delivery of parcels, creation of invoices, etc.).
- Sales advisor at ISABEL MARANT for one of their pop-up stores : welcoming, advising and developing the loyalty of a demanding local and international clientele (mostly English-speaking). I was able to work on my English every day and improve my interpersonal and CRM skills.
My course :
- Bachelor's degree in luxury marketing at the Institut Sup de Luxe. The courses at my school, such as digital marketing, event marketing, digital communication, commercial and e-commercial strategy, strategic intelligence and operational marketing, enabled me to acquire the knowledge that was essential to my career plan.
Expériences professionnelles
Assistante presse, relations plubliques et influence
Parfums de Marly , Paris - Alternance
De Septembre 2024 à Aujourd'hui
Je travaille pour la maison Parfums de Marly et Initio Parfums Privés, deux maisons du groupe Artessence Group.
- Coordination des lancements parfums et évènements (2 à 3 lancements par
marque par an)
- Suivi budgétaire des différentes activations et élaboration et suivi des plannings
- Reporting analytique : évaluer la performance, l’impact sur les marchés et optimiser
les actions marketing
- Coordination des évènements corporates (séminaires, TaxFree, évènements interne pour les employés)
Chargée de gestion du showroom presse
Ralph Lauren , Paris - Stage
De Janvier 2024 à Juillet 2024
During my 6-month internship, as a showroom assistant in the Press Department, I was responsible for the following tasks :
- Managing the Polo Ralph Lauren, Ralph Lauren Collection and Ralph Lauren Purple Label showrooms for the press : changing collections, tidying up, organising the women's and men's collection lines, etc.
- Organisation of stylist shoppings : meetings with stylists, sending selections and processing shopping returns, managing stylist and market requests by email
- Management of fittings with talent/celebrities for internal events (4th of July with Ralph Lauren) or external events (César, films, series, etc).
Assistante coordinatrice marketing
Printemps , Paris - Stage
De Mai 2023 à Juillet 2023
During my 3-month placement as assistant marketing coordinator, I was able to work on several aspects of marketing: communication and press relations, events and operational marketing.
Tasks assigned to me :
- Organising internal and external events: staff parties, top client dinners, inauguration evenings, etc.
- Budget management and monitoring: negotiating a quote from €1,600 to €800 for a wall of flowers
- Complete organisation of an event, with full responsibility for the brand's budget = +74% turnover over N-1
- Reporting on each event organised: details + key figures (turnover, number of guests, turnover achieved by customers since the event, RIO)
Printemps’ customer service
Printemps Group
De Novembre 2022 à Juin 2023
Customer service advisor at Printemps in Parly 2. Tasks entrusted to me: - Welcoming customers - Managing the switchboard (answering phones and providing information) - Managing the till (purchases, refunds, invoices, etc) - Handling disputes - Creating loyalty accounts (only on the Printania card, not Printania +) - Processing tax refunds for foreign customers
Sales consultant
Isabel Marant
De Mai 2022 à Août 2022
Sales consultant on fixed-term contract, for a period of 3 months, involving extensive use of foreign languages, particularly English. My main tasks were as follows: - Welcoming and assisting customers throughout the shopping experience - Managing stock and restocking at the point of sale - Managing the sales outlet (merchandising, cleanliness, etc) - Managing the till and monitoring sales figures - Daily and weekly reports (turnover, shop visits, KPIs, various comments) - Making transfer requests between shops This experience confirmed my decision to work in the luxury sector and my interest in fashion and haute couture.
Sales consultant
Wo.men
De Janvier 2022 à Juillet 2022
Sales advisor in a small fashion and accessories boutique with a strong customer base. Main tasks assigned to me: - Welcoming and accompanying customers throughout the shopping experience - Receiving and processing deliveries - Managing the point of sale - Regular work on visual merchandising and shop layout - Managing the till This experience has enabled me to improve my interpersonal skills.
Assistant sales consultant
Printemps
De Novembre 2021 à Décembre 2021
I did a 4-week work placement at Printemps, as a sales assistant in the Printemps luxury corner. My main tasks were to - Welcoming and accompanying customers - Managing the till - Learning about the different houses (materials, history, flagship creations, etc) - Stock management - Managing deliveries and restocking - Merchandising - Building customer loyalty It was a course that taught me a lot. I was able to work independently very quickly and it gave me the opportunity to learn quickly from my colleagues.
Formation complémentaire
MBA Marketing du Luxe et Management International
Sup de Luxe - Entrepreneuriat
2024 à 2026
linkedin